Wizard: create a Facebook campaign – promote a product catalog

Using this wizard, you can create Facebook campaigns efficiently, target custom audiences, plan your budget and promote posts. From this article, you will learn how to promote a product catalog.

NOTE: To create a Facebook campaign using the following method, you must first perform an integration between the ad account and SALESmanago. For more information click here >>

To promote a product catalog go to Social Media → Create a Facebook campaign and then choose the first option – Promote a product catalog.

cat0

SETTINGS

[1] Campaign status – with this switch you can deactivate or activate the campaign at any time.

[2] Name – provide a name for the campaign.

[3] Business account – enter the business account you want to use for the purpose of creating this campaign.

[4] Ad account – enter the ad account you want to use for the purpose of creating this campaign.

[5] Custom audience – choose a custom audience that will be the target of this campaign.

[6] Product catalog – provide a name for the product catalog you want to promote.

[7] Pixel – provide your Facebook Pixel monitoring code.

cat1

BUDGET

Basic settings

[1] Budget – set the maximum amount of money you wish to spend on this campaign. If you choose a daily budget, the amount you enter is the maximum amount of money that will be spent each day of the campaign and if you choose a lifetime budget, the maximum amount of money that will be spent during the lifetime of your ad set.

[2] Schedule – your ad set will either run continuously starting from today or within a specified date range.

Advanced options

[3] Optimisation for Ad Delivery – Choose how you want us to deliver ads to people based on your goals. E.g. If you choose to optimize for link clicks, the ad will be delivered in a way that is optimized for the purpose of getting link clicks on the add, for as small cost as possible.

[4] Bid amount – Your bid amount determines how effectively your ad delivery can be optimized. Your bid competes in an auction with other advertisers targeting the same audience. You can either specify a value manually or let the facebook system determine the best possible amount automatically.

[5] When you get charged for ads – This option determines when you pay for your ad. For many optimization goals, you’ll pay each time your ad is served (known as an impression). Some optimization goals also let you choose between impressions and actions (such as link clicks or post engagements).

[6] Ad scheduling – You can schedule your ads for specific hours and days of the week. Works only with lifetime budgets.

[7] Delivery type – You can choose between standard or accelerated delivery. Standard delivery is the recommended choice for a majority advertisers. Accelerated delivery can work better for promoting time-sensitive events and quickly reaching a target audience. Manual bid pricing is required for accelerated delivery.

cat2

AD

Basic settings

[1] Format – choose the format of your ad: Single photo or Carousel. The Carousel format allows you to showcase products across multiple carousel cards. Adverts in the Carousel format don’t cost any more than single-image or video adverts.

[2] Add a card at the end with your Page profile picture

[3] Website URL

[4] Text – the text of the ad

[5] Headline – your headline text will appear differently depending on the placement of your ad. Check the previews to make sure your headline looks the way you want in the placements it appears in.

[6] Description – where it appears, the link description is a short piece of additional text used to emphasize why one might want to visit your website.

[7] Fanpage – the facebook page to which you want this ad assigned

[8] Product set – the product set to which you want this ad assigned

TIP: The Add field button allows you to add a string of code that adapts to advertised content. E.g. If a {{product.description}} string is put into the headline field, it will cause ads to display the advertised product’s description in place of the string.

Advanced options

[9] Call-to-action button – choose what will be written on the ad’s CTA button

[10] Preview

cat3

After you have finished working on this campaign, click the Save button in the bottom right corner.