Thanks to workflow you can create multilevel automation processes. It will let you organize and automatize marketing and sales processes in your firm, even more efficiently than before.


Explore how the workflow mechanism works.

Workflow: creating automated campaign
Workflow Analytics


Events define  a contact activity but also initiate a workflow process. It is possible to enter more than one event in different parts of one structure. After meeting set assumptions contact moves to the next workflow stage. See how each of event works in workflow:

Workflow| Event: contact clicked on a link in the email
Workflow| Event: contact opened email
Workflow| Event: contact has been added to the stage in funnel
Workflow| Event: contact was tagged with


We add conditions to a workflow when we want a contact to meet set assumptions, which will activate other elements. In order to check if contact meets the assumptions, the entire contact card is being checked. Conditions can be negated and “If not” other options can be set for them. How can we set particular condition you will find below:

Workflow| Condition: contact is on the stage in the funnel
Workflow| Condition: contact opened email
Workflow| Condition: contact clicked on a link in the email
Workflow| Condition: contact was tagged with
Workflow| Condition: contact has a detail


Actions are being activated after contact goes positively through every previous element. It is possible to set various actions in any order and alternative action for “if no” condition. Every available action is described down here:

Workflow| Action: add tag to a contact
Workflow| Action: add a contact to stage in the funnel
Workflow| Action: delete contact from funnel
Workflow| Action: generate a coupon for a contact
Workflow| Action: send alert to user
Workflow| Action: send email to a contact
Workflow| Action: send SMS to the contact

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