Thanks to automation segmentation you communicate sent to your clients will perfectly match their interests.
RFM Marketing Automation
RFM Marketing Automation lets for more precise contacts segmentation. The data used for analyze are: recency from the last purchase, frequency of the purchase and monetary value of the purchase. Thanks to this information we can define the client’s character and even more personalize content and increase sales. Find out how to set RFM and what actions are available for selected groups of contacts.
BASIC TAGS INFORMATION
Tags are the easiest tool for segmenting contacts database.
AUTOMATION SEGMENTATION BASED ON CONTACTS BEHAVIOR
Find out how can you add tags.