Automation Segmentation

Thanks to automation segmentation you communicate sent to your clients will perfectly match their interests.


RFM Marketing Automation

RFM Marketing Automation lets for more precise contacts segmentation. The data used for analyze are: recency from the last purchase, frequency of the purchase and monetary value of the purchase. Thanks to this information we can define the client’s character and even more personalize content and increase sales. Find out how to set RFM and what actions are available for selected groups of contacts.

RFM Marketing Automation: Dashboard settings
RFM Marketing Automation: charts

BASIC TAGS INFORMATION

Tags are the easiest tool for segmenting contacts database.

Assigning and using tags
Adding system tags

AUTOMATION SEGMENTATION BASED ON CONTACTS BEHAVIOR

Find out how can you add tags.

Automatic segmentation
Segmentation history using AdHoc rule
Dynamic Matrix
Transaction analysis – creating tags related to external events
Revenue Performance Management (RPM)

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