Events are used to trigger the rule for a contact. Thanks to events you can customize marketing and sales actions to contact’s needs.
EVENTS THAT TRIGGER AUTOMATION RULE
An event is an element necessary to trigger a rule for a contact. The rule however can consists of more than just one event. In such situation it is enough for a contact to fulfill just one event from the list to trigger a rule. Events are verified on a basis of the word “or”. Learn more about other elements.