Events

Events are used to trigger the rule for a contact. Thanks to events you can customize marketing and sales actions to contact’s needs.


EVENTS THAT TRIGGER AUTOMATION RULE

An event is an element necessary to trigger a rule for a contact. The rule however can consists of more than just one event. In such situation it is enough for a contact to fulfill just one event from the list to trigger a rule. Events are verified on a basis of the word “or”. Learn more about other elements.

Event: contact visited URL
Event: contact came from the phrase
Event: contact came from the source
Event: contact has entered the beacon zone
Event: contact clicked on a link in the email
Event: contact opened email
Event: email received from contact
Event: email sent through proxy
Event: SMS has been delivered
Event: contact responded to SMS
Event: VMS has been delivered
Event: contact was tagged with
Event: tag scoring reached
Event: contact scoring reached
Event: contact scoring exceeded
Event: contact reached the scoring at the stage in funnel
Event: contact has been opted in
Event: contact has been opted out
Event: contact has been added to the system
Event: contact has been readded to the system
Event: contact has been added to the stage in a funnel
Event: new contact detail
Event: modified contact details
Event: task finalized
Event: contact filled in zip code
Event: contact has a new main owner/co-owner
Event: new external event occurred
Event: external event has been modified
Event: social event occurred
Event: Contact RFM segment change
Event: Added note to contact
Event: birthday email was sent
Event: upcoming date from a detail

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