According to European Union laws on receiving newsletters, users have the right to decline any further emails being sent to their inbox. For this reason, marketers saw the need for people to be able to decide whether their email account becomes filled with what they may consider SPAM or to “opt-out” of further emails that do not concern them. SALESmanago has a simple way for users to “opt-out” of future emails if they choose to do so.
SETTING AN OPT-OUT LINK IS NECESSARY FOR EMAIL CAMPAIGNS
If a user decides to opt-out from receiving future emails by clicking the opt-out link, they will be automatically removed from the list of recipients. Technically, such a link should be unique for every receiver to make SALESmanago Marketing Automation able to identify the email address of the user who opted out. This function is performed by the opt-out link generator only a few minutes after SALESmanago gets an opt-out notification from a user.
A. ADDING AN OPT-OUT LINK TO AN EMAIL
Go to widgets, select opt-out text, and sett the widget to using the drag&drop method. You are free to choose the textual content of hyperlink. Remember, a template without an opt-out link will not be saved.
B. ADDING AN OPT-OUT LINK IN THE HTML CREATOR
You can easily add an opt-out link with the templates creator. It can be added while creating a template or put directly into a message (provided that the template uses editable fields).
The first step is to make a part of the template hyperlinked, usually at the bottom. To do it, select some text with the left mouse button – in this case, the word “Here”. Then, make the selected part of the text hyperlinked using the “Insert placeholder” option.
Then, provide a link redirecting to the opt-out page. Click the “Insert placeholder” icon.
The following screen will appear:
 Tag name – select ‘opt-out URL’.
 Redirect – a URL the user will be redirected to upon clicking the link. The opt-out webpage described below is set as default. You can choose any webpage you like.
 Insert – confirm the set parameters by clicking this button.
C. ADDING AN OPT-OUT LINK USING HTML
There is also a straightforward way of creating an opt-out link with just HTML. Type $opt-out$ into the code, it should look like this:
<a href="$opt-out$">Opt me out </a>
While sending the message this link is replaced with a real one, redirecting to an opt-out page generated for each recipient individually.
The example link redirects to:
Note: That link (see above) will not work correctly if transformed into a template! As a template, a link must be able to redirect to $opt-out$ (it will automatically be replaced with a real link when sending the message). It is advised to make sure that your email opt-out form is set up correctly. By doing so you can avoid unnecessary problems when your clients will be, unsuccessfully, try to opt-out from mailing.
THE OPT-OUT FORM
After clicking the link, a user will be redirected to a specified opt-out page. At this stage they can select one of the following:
- Do not change my subscription preferences. I still want to receive emails.
- I want to receive only one email per week.
- I don’t want to receive emails.
After choosing the third option, user can give a reason why they cancel their subscription.
- “I received too many emails.”
- “Email content didn’t match my interest.”
- “I did not subscribe to this list.”
- “I am not interested in this type of emails.”
- Comment – users can write and post individual opinions here .
A preview of statistics can be found on Contact Analysis card.
You can also change the layout of your form to some extent. Go to SETTINGS > OTHER > OPT-OUT tab.
 Logo – you can upload the logo of your own company (the SALESmanago logo serves as a placeholder)
 Colouring – you can change the colour of the background and font.
 Language – default language.
 Save – click this button to save your settings.
Note: System contacts that opted out are marked as orange. Such contacts will not receive messages from SALESmanago, including automation rules. However, if a contact has been monitored, it will continue to be monitored. You can, e.g. send an advertisement on his Facebook with Custom Audiences.